Cash Crusaders launches new design

Photo: ayoba.com

Cash Crusaders is proud to present its new look at Cash Crusaders Wonderpark. This design enhances the shopping experience for our valued customers. Not only is it the 220th store in the franchise, with its completely revamped buying service area and top-of-the-line facelift, Cash Crusaders Wonderpark is also an exciting joint venture store between Cash Crusaders Retail and its operating partner Jaco Mare.

“Cash Crusaders’ drive is to enhance its customer-centric appeal and be at the forefront of retail excellence. The redesign has been carefully planned over the past year with the help of Design Partnership, experts in taking retailing to the forefront of customer-centric store design,” highlights Sean Stegmann, CEO of Cash Crusaders.

Cash Crusaders store are now redesigned to be more accessible to customers in whatever service they require. What is particularly exciting is the redesign of the buying service area. Customers can now sit at welcoming, partitioned desks that ensure the entire process becomes more personal and engaging.

Cash Crusaders thrives on continuing to give customers the best possible experience across all of its services. It caters for customers coming to sell their pre-loved goods, buy new goods or take a secured loan against their valuables. Cash Crusaders took on this redesign to improve its accessibility to customers into the future. Design Partnership were eager to embrace the project as Cash Crusaders provided a unique challenge by operating in a space between traditional retail and financial services.

Cash Crusaders brings top-quality, value brands to the fore with its focus on Dixon in high-end electronics, home appliances and musical instruments and DXNPRO in professional DJ equipment. Some of the other brands are Amber, Jebson, Ringway and Sanchez. For those in the market for smartphones, Cash Crusaders is the sole distributor of Doogee, a premier value brand in the international market. Cash Crusaders’ new goods are showcased in dedicated sections and prominent positions inside the store, creating a first-choice retailer experience and making us a competitive player against other major retailers in our sphere.

“That is why balancing the services and retail components while maintaining a singular identity became the most challenging aspect of the design for Design Partnership,” explains Adrian Morris, Partner in Design Partnership.

Fortunately, the year-long collaborative process brought all of these seemingly conflicting aspects into holistic unity, leaving Cash Crusaders with a stronger, more engaging store presence that will only grow as the revamp rolls out across Southern Africa.

“We are proud to build on our core values and innovate growth even after 22 years in business. Customers at Cash Crusaders Wonderpark will enjoy a first-choice retail brand experience for years to come,” states Stegmann. With the opening of this store, Cash Crusaders Franchising now has triple the coverage of their nearest competitors in the second-hand retail market in Southern Africa.

Cash Crusaders is also at the forefront of empowerment in South Africa with Wonderpark being the 24th joint venture store. These stores are an opportunity for entrepreneurs to own and run a Cash Crusaders franchise store if they have the experience yet lack the upfront capital. Jaco Mare brought the expertise and Cash Crusaders the funds for this well-placed franchise store.

Cash Crusaders Retail is managed by Cash Crusaders Franchising (Pty) Ltd, which forms a part of majority shareholder Crusaders Holdings (Pty) Ltd. Cash Crusaders is a registered credit provider with the National Credit Regulator. Our presence now reaches beyond our borders to Botswana, Lesotho and Namibia.

Read more at www.cashcrusaders.co.za

  AUTHOR
Cash Crusaders

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